5 Reasons Why a Mobile App can be the Best Investment for your Business

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In the digital age, businesses should learn to keep their operations agile and nimble. This is crucial as the desires of customers keep changing with a change in lifestyle and accessibility of services. Most consumers today have access to a handheld device that connects them to the rest of the world – which makes it vital for businesses to shift from web-based to mobile-based services.

Mobile app development has become the new frontier in business. Here’s why:

Customer Engagement: Apps boast of the best customer engagement statistics compared to other mediums. This is because smartphones are always carried around by users and the average user spends up to 4 hours on the smartphone every day. This evokes a strong sense of brand recall which translates into customer loyalty.

Boost Productivity: Surveys have revealed that the productivity of businesses increases by up to 40% by using dedicated business apps. This is mainly because apps streamline processes and simplify several aspects of the operation thereby boosting productivity immensely. Several services can be offered feasibly only through apps.

Push Notifications: Push notifications can be considered as the second best form of promotion after word-of-mouth. They incur no costs unlike pay-per-click ads and have high conversion rates. Also, businesses can send notifications with no upper limit, although the number needs to be judicious so that it doesn’t annoy the users.

Customer support: With live chat features and a smooth interface to drop complaints, apps make it easy to drop customer complaints and for consumers to keep track of their grievances and solve them.

Ease of use: Consumers can avail services via mobile applications with ease compared to availing services through PCs. Using phone features such as GPS, Camera, and Contact list, several vital services can be written into apps. These cannot be replicated on web-based services or in offline mode.

If you are looking to explore mobile app development as a part of your business expansion, now is the right time to get in touch with reputed industry players. Openwave is among the most reputed mobile application development companies in Singapore and can offer the right solutions for your business.



Reasons Why You Should Develop an App for Your Small Business

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Small-scale businesses are considered the backbone of economies. If yours is a small business, then you are among businesses that are adding great value to your economy. However, with the emergence of newer technologies and larger eCommerce enterprises, small businesses have struggled to maintain their relevance. Now is the right time for businesses to invest in revamping their operations and making themselves capable of catering to more than local customers and reach out to customers on a much larger scale. The best way to accomplish this is to partner with mobile apps development companies and develop apps that can augment your services.

Here are the reasons that make mobile apps development a promising area of investment for small businesses.

  • Mobiles are the New Frontier: As smartphone penetration goes on full steam in developing markets like India and Africa, billions of potential customers are coming online making it highly lucrative for small businesses to scale up.
  • Constant Usage and Personalized Offers: As applications are hosted on separate devices unlike web services, customers can be targeted specifically and catered to accordingly. These include personalized features and offers that can be sent to the app users.
  • Apps can be used Offline: Unlike online web services, some applications can be used offline as well. This makes it convenient for usage by customers who may want to use several offline-enabled functionalities that come bundled with the apps. Such features promote goodwill with customers.
  • M-commerce over E-commerce: Today mobile applications are increasingly used to make online purchases and transactions. This is a trend that has been growing significantly over the past few years and is expected to follow this trajectory in the near future as well.
  • Preferring Apps over Websites: Today, app-based business is seen as a credible one as it increases accessibility to users and helps them avail services with much ease. The newer generations are more accustomed to placing orders through apps than through websites.
  • Customer-related info: Applications are usually installed on devices. This helps them store all information related to customers on the devices themselves as opposed to storing them on cloud servers. This reduces data storage costs for businesses and makes mobile apps development a more viable method to adopt.

For firms that are based in highly developed markets like Singapore, investing in mobile application development for their businesses promises great returns as the economy is highly consumer driven and embraces cutting-edge services. To develop mobile applications, firms can partner with Openwave, a reputed IT solutions provider.

3 steps to building a mobile app that will enhance your business value

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With the advent of the mobile revolution, the number of mobile apps in the app stores has been mounting at an exponential rate in recent times. Today, while there are millions of apps available, only a fraction of them are used. Most people fail to realize that it’s not just about building a good application – it’s about building something that provides value to your customers, and in turn, adds value to your business.

If you’re looking to build a mobile application, here are three vital steps that you must take to ensure that your build a product that customers want:

Step 1: Formulate your core offerings:

You shouldn’t be implementing random features simply because it’s ‘cool.’ You need to clearly define your core values, and make sure your mobile app aligns with it. During development ensure that your mobile app is an extension of your brand, offering users something that they can’t get on another platform. Most developers make the mistake of merely making a smaller version of a website when building an application.
Starbucks is an excellent example of an application that truly adds value to its customers, making beverage ordering and payments an easy affair.

Step 2: Fully exploit the available tools:

While mobiles offer limitations, you can still leverage their functionality to build an app with quality UI and a seamless UX. Smartphones offer in-built cameras, excellent processing power, GPS, fingerprint tech, gesture controls and more. Tap into the functionality provided wherever possible to help drive your core brand value.
For example, Tinder is a highly popular dating application that relies completely on the functionality offered by mobile devices to completely alter the dating scene.

Step 3: Use it to supplement your brand:

When building an application, remember, it cannot be your sole medium to reach out to customers. In several cases, customers might want to seal a deal through your website or physical store. Mobile apps can be used instead to augment the customer experience and alleviate specific pain points by offering enhanced ease-of-use.

For instance, Audi realized that very few people would prefer purchasing a car through apps and hence, built the Audi Connect App, allowing users to lock their cars, set timers and more.

Revolve your app development strategy keeping your end users in mind and align its functionality with your business. If you want to rise above and beyond your competition, teaming up with experts can prove beneficial. Hire experienced mobile app developers in Singapore.



The Google Settings App is extremely useful to Android Users: Know how

The Google Settings app was launched in early 2013 and is a part of the service apps bundle. However, not many Android users take the time needed to open the application and thoroughly check out its features. It is a very useful product that can significantly improve your Android journey.
Here are some of the top features in the app that you need to check out right now:

Control ‘Connected Apps’
You can control the permissions that you’ve given to applications with this option, apart from getting a better idea of how many products you use. You can also disconnect those that you don’t want to grant permission to.

Google+ Auto Backups
With Google+ Auto Backups, you will be able to create duplicates of new photos and videos automatically. They will be transferred to Google Photos online, and you’ll get private access to them.

Play Games
Don’t want games to bother you with constant updates and requests? You can disable their notifications in the Play Games section. You can also create a Priority Notifications list here if you’re fond of games.

Search & Google Now
You can enable or disable Google Now in the ‘Search & Now’ section. You can also refine your search criteria here: you can get your phone to search for your contacts, music, browsing history, and more.

Ad Control
With Ad Control, you can create an advertising ID so you can be shown adverts that are in line with your preferences and requirements. You can also opt out of interest-based ads if you think it’s a violation of your privacy.

The ‘Verify Apps’ section gets your phone to monitor your apps for suspicious or malicious activity every once in a while. You also get warnings if the phone finds something that shouldn’t be there.

Android Device Manager
This option allows you to find a lost or stolen Android phone remotely. If someone has stolen it, you also have the option of remotely wiping the data.
By letting you administer all Google services in one place, the app makes your Android experience much more enjoyable than before.

Our Openwave Mobile App Developers are well versed to do use those mentioned features. Use and enjoy and grow in your business!!

How Can You Build Useful, Engaging and Successful Mobile Apps?

The smartphone revolution is still going strong if you go by the latest data – by 2020, it’s estimated that over 400 billion apps will be downloaded each year. Businesses from around the globe are hiring developers to help craft mobile apps to connect better with their customers, provide useful services to them, as well as to improve revenue generation.

Are you wondering how your organization could build a useful mobile app? Here are some Google-approved techniques that will enable you to do so:

Get Acquainted with Micro-Moments
Google has done a ton of research on how consumer behavior is shaped by micro-moments in our daily lives. This understanding, when applied to mobile apps, can lead to exceptional results. Only brands that manage to satisfy consumers during a micro-moment will survive long-term.

Focus on the Core Function
Users want what they want – and they want it right now (or yesterday). The sole purpose of your application must be to provide a useful service as quickly as possible. That’s why you should focus on the core function of the application and give secondary priority to everything else.

Help Users Get Around Fast
Users will often be moving while accessing your offering, which can hamper browsing. Mobile phones also have small screens, which makes getting around them difficult. It’s important that your application uses the latest best design practices – like minimalist and grid-based design – to help users get around fast. Implementing a useful search feature can also help.

Provide Personalized Recommendations
The more personal your application gets, the more useful it becomes to the user. With the help of machine learning (or AI technology), your product will be able to provide users with personalized recommendations, based on their history/preferences.

Create User-Friendly Forms
Typing on a mobile screen is a bother. If your product contains a form, make sure it’s user-friendly as well as small (take a look at examples provided by the most popular apps in stores). Also, give them the option of transitioning to a PC to finish the process.
Your application will only be as good as the developers who’re working on it. For best results, hire developers who have built dozens of apps for both Android and iOS in the past.

Maximize Business Productivity in 2017 with these Mobile Apps

Running a successful business isn’t easy. Many entrepreneurs burn the candle at both ends attempting to stay afloat in today’s hyper-competitive market. Using automation or business productivity software can take a huge load off your shoulders and help you manage even the most complex business tasks with ease.

Here are some brilliant mobile apps that can help you run a business effortlessly:

Keep Track of Accounting with NetSuite OneWorld

Every company generates many expense reports, security records, purchase orders, inventory lists, tax records, and other such records. The NetSuite OneWorld is a business management tool that helps you analyse and handle all these reports conveniently from a smartphone. The app runs smooth and is very easy to use.

Collaborate with Team Members with ClickMeeting

Team building and brainstorming is a great way to boost morale and make work more enjoyable for employees. With ClickMeeting, multiple people can work on a project together via video conferencing and collaboration tools. You can stream video and audio based content, record events and share them, and also share your smartphone screen with team members.

Better Customer Service with HappyFox

Your business doesn’t just run on weekdays from 9 to 5 but is a 24/7 operation. Many customers will have queries or need help during off hours. With HappyFox, your team can handle customer service requests remotely, like answering calls, finding information, and resolving complaints.

Improve sales with Salesforce

The Salesforce application is a very popular business growth/CRM tool. It collects and helps you analyse important customer and sales related data that you can leverage to improve your offerings and boost revenue generation. While it is primarily desktop-based software, it also has a pretty powerful mobile app.

Manage employee with BambooHR

Your staff is your biggest asset. With BambooHR, you can manage them effortlessly right from your smartphone. The tool lets you track applicants, their progress, carry out performance evaluations, and streamlines the whole process of hiring/letting go of employees.

To-do list, scheduling, and messaging apps can also be used by the entire workforce to boost productivity. Remember, your company can only be as productive as the software you use allows it to be.

Need to Develop Better Apps to Maximize Your Growth? Just Click Openwave.