Reasons Why You Should Develop an App for Your Small Business

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Small-scale businesses are considered the backbone of economies. If yours is a small business, then you are among businesses that are adding great value to your economy. However, with the emergence of newer technologies and larger eCommerce enterprises, small businesses have struggled to maintain their relevance. Now is the right time for businesses to invest in revamping their operations and making themselves capable of catering to more than local customers and reach out to customers on a much larger scale. The best way to accomplish this is to partner with mobile apps development companies and develop apps that can augment your services.

Here are the reasons that make mobile apps development a promising area of investment for small businesses.

  • Mobiles are the New Frontier: As smartphone penetration goes on full steam in developing markets like India and Africa, billions of potential customers are coming online making it highly lucrative for small businesses to scale up.
  • Constant Usage and Personalized Offers: As applications are hosted on separate devices unlike web services, customers can be targeted specifically and catered to accordingly. These include personalized features and offers that can be sent to the app users.
  • Apps can be used Offline: Unlike online web services, some applications can be used offline as well. This makes it convenient for usage by customers who may want to use several offline-enabled functionalities that come bundled with the apps. Such features promote goodwill with customers.
  • M-commerce over E-commerce: Today mobile applications are increasingly used to make online purchases and transactions. This is a trend that has been growing significantly over the past few years and is expected to follow this trajectory in the near future as well.
  • Preferring Apps over Websites: Today, app-based business is seen as a credible one as it increases accessibility to users and helps them avail services with much ease. The newer generations are more accustomed to placing orders through apps than through websites.
  • Customer-related info: Applications are usually installed on devices. This helps them store all information related to customers on the devices themselves as opposed to storing them on cloud servers. This reduces data storage costs for businesses and makes mobile apps development a more viable method to adopt.

For firms that are based in highly developed markets like Singapore, investing in mobile application development for their businesses promises great returns as the economy is highly consumer driven and embraces cutting-edge services. To develop mobile applications, firms can partner with Openwave, a reputed IT solutions provider.

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3 steps to building a mobile app that will enhance your business value

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With the advent of the mobile revolution, the number of mobile apps in the app stores has been mounting at an exponential rate in recent times. Today, while there are millions of apps available, only a fraction of them are used. Most people fail to realize that it’s not just about building a good application – it’s about building something that provides value to your customers, and in turn, adds value to your business.

If you’re looking to build a mobile application, here are three vital steps that you must take to ensure that your build a product that customers want:

Step 1: Formulate your core offerings:

You shouldn’t be implementing random features simply because it’s ‘cool.’ You need to clearly define your core values, and make sure your mobile app aligns with it. During development ensure that your mobile app is an extension of your brand, offering users something that they can’t get on another platform. Most developers make the mistake of merely making a smaller version of a website when building an application.
Starbucks is an excellent example of an application that truly adds value to its customers, making beverage ordering and payments an easy affair.

Step 2: Fully exploit the available tools:

While mobiles offer limitations, you can still leverage their functionality to build an app with quality UI and a seamless UX. Smartphones offer in-built cameras, excellent processing power, GPS, fingerprint tech, gesture controls and more. Tap into the functionality provided wherever possible to help drive your core brand value.
For example, Tinder is a highly popular dating application that relies completely on the functionality offered by mobile devices to completely alter the dating scene.

Step 3: Use it to supplement your brand:

When building an application, remember, it cannot be your sole medium to reach out to customers. In several cases, customers might want to seal a deal through your website or physical store. Mobile apps can be used instead to augment the customer experience and alleviate specific pain points by offering enhanced ease-of-use.

For instance, Audi realized that very few people would prefer purchasing a car through apps and hence, built the Audi Connect App, allowing users to lock their cars, set timers and more.

Revolve your app development strategy keeping your end users in mind and align its functionality with your business. If you want to rise above and beyond your competition, teaming up with experts can prove beneficial. Hire experienced mobile app developers in Singapore.

 

 

Super Mario Run Now Available on Android: Find out more

Super Mario Run was recently (23 Mar) launched on the Google Play Store, following a successful outing on Apple’s iOS Store. It is made by famous publisher Nintendo and looks all set to be one of the highest-grossing games of all time. According to an official tweet from Nintendo, the developers released the game earlier than expected.

The game was released first on iOS in December and made Nintendo over $50 million in sales by the end of January. It has been downloaded on iOS over 80 million times till date.

What’s the Game About?
The Super Mario Run game is about a plumber called Mario navigating through dozens of distinct levels, collecting coins and power-ups along the way. It has a cast of other playable characters, like Princess Peach, too. You can also build a virtual mushroom kingdom, and there’s lots of content in the game to get you to come back to it daily. Mario is one of Nintendo’s biggest success stories and brings up fond memories for video gamer from around the world.

Do you have to Pay to Play?
Unlike Pokémon GO and other games that offered in-app purchases and let you play for free, you have to buy Super Mario Run to progress beyond a certain point. You can download and play the first three levels, but you have to pay $10 to unlock the levels after that.

Is it Worth the Asking Price?
Most of the major game reviewers have rated it to be satisfying. IGN, for example, has given it an 8/10 rating. Gamer seem to be satisfied with it (it gets download close to 70,000 times a day), too.

However, according to the sales figures, only about 5% of all people downloading it are paying for it. That tells us that either the game isn’t as good as the hype surrounding it claims it to be or that they don’t want to fork out money to unlock additional content.

Only time will tell if Super Mario Run will be as successful as top-grossing games like Clash Royale. If you own an Android device, Our Mobile Application developer will help to download it.

Maximize Business Productivity in 2017 with these Mobile Apps

Running a successful business isn’t easy. Many entrepreneurs burn the candle at both ends attempting to stay afloat in today’s hyper-competitive market. Using automation or business productivity software can take a huge load off your shoulders and help you manage even the most complex business tasks with ease.

Here are some brilliant mobile apps that can help you run a business effortlessly:

Keep Track of Accounting with NetSuite OneWorld

Every company generates many expense reports, security records, purchase orders, inventory lists, tax records, and other such records. The NetSuite OneWorld is a business management tool that helps you analyse and handle all these reports conveniently from a smartphone. The app runs smooth and is very easy to use.

Collaborate with Team Members with ClickMeeting

Team building and brainstorming is a great way to boost morale and make work more enjoyable for employees. With ClickMeeting, multiple people can work on a project together via video conferencing and collaboration tools. You can stream video and audio based content, record events and share them, and also share your smartphone screen with team members.

Better Customer Service with HappyFox

Your business doesn’t just run on weekdays from 9 to 5 but is a 24/7 operation. Many customers will have queries or need help during off hours. With HappyFox, your team can handle customer service requests remotely, like answering calls, finding information, and resolving complaints.

Improve sales with Salesforce

The Salesforce application is a very popular business growth/CRM tool. It collects and helps you analyse important customer and sales related data that you can leverage to improve your offerings and boost revenue generation. While it is primarily desktop-based software, it also has a pretty powerful mobile app.

Manage employee with BambooHR

Your staff is your biggest asset. With BambooHR, you can manage them effortlessly right from your smartphone. The tool lets you track applicants, their progress, carry out performance evaluations, and streamlines the whole process of hiring/letting go of employees.

To-do list, scheduling, and messaging apps can also be used by the entire workforce to boost productivity. Remember, your company can only be as productive as the software you use allows it to be.

Need to Develop Better Apps to Maximize Your Growth? Just Click Openwave.