In the digital age, businesses should learn to keep their operations agile and nimble. This is crucial as the desires of customers keep changing with a change in lifestyle and accessibility of services. Most consumers today have access to a handheld device that connects them to the rest of the world – which makes it vital for businesses to shift from web-based to mobile-based services.
Mobile app development has become the new frontier in business. Here’s why:
Customer Engagement: Apps boast of the best customer engagement statistics compared to other mediums. This is because smartphones are always carried around by users and the average user spends up to 4 hours on the smartphone every day. This evokes a strong sense of brand recall which translates into customer loyalty.
Boost Productivity: Surveys have revealed that the productivity of businesses increases by up to 40% by using dedicated business apps. This is mainly because apps streamline processes and simplify several aspects of the operation thereby boosting productivity immensely. Several services can be offered feasibly only through apps.
Push Notifications: Push notifications can be considered as the second best form of promotion after word-of-mouth. They incur no costs unlike pay-per-click ads and have high conversion rates. Also, businesses can send notifications with no upper limit, although the number needs to be judicious so that it doesn’t annoy the users.
Customer support: With live chat features and a smooth interface to drop complaints, apps make it easy to drop customer complaints and for consumers to keep track of their grievances and solve them.
Ease of use: Consumers can avail services via mobile applications with ease compared to availing services through PCs. Using phone features such as GPS, Camera, and Contact list, several vital services can be written into apps. These cannot be replicated on web-based services or in offline mode.
If you are looking to explore mobile app development as a part of your business expansion, now is the right time to get in touch with reputed industry players. Openwave is among the most reputed mobile application development companies in Singapore and can offer the right solutions for your business.