With the advent of the mobile revolution, the number of mobile apps in the app stores has been mounting at an exponential rate in recent times. Today, while there are millions of apps available, only a fraction of them are used. Most people fail to realize that it’s not just about building a good application – it’s about building something that provides value to your customers, and in turn, adds value to your business.
If you’re looking to build a mobile application, here are three vital steps that you must take to ensure that your build a product that customers want:
Step 1: Formulate your core offerings:
You shouldn’t be implementing random features simply because it’s ‘cool.’ You need to clearly define your core values, and make sure your mobile app aligns with it. During development ensure that your mobile app is an extension of your brand, offering users something that they can’t get on another platform. Most developers make the mistake of merely making a smaller version of a website when building an application.
Starbucks is an excellent example of an application that truly adds value to its customers, making beverage ordering and payments an easy affair.
Step 2: Fully exploit the available tools:
While mobiles offer limitations, you can still leverage their functionality to build an app with quality UI and a seamless UX. Smartphones offer in-built cameras, excellent processing power, GPS, fingerprint tech, gesture controls and more. Tap into the functionality provided wherever possible to help drive your core brand value.
For example, Tinder is a highly popular dating application that relies completely on the functionality offered by mobile devices to completely alter the dating scene.
Step 3: Use it to supplement your brand:
When building an application, remember, it cannot be your sole medium to reach out to customers. In several cases, customers might want to seal a deal through your website or physical store. Mobile apps can be used instead to augment the customer experience and alleviate specific pain points by offering enhanced ease-of-use.
For instance, Audi realized that very few people would prefer purchasing a car through apps and hence, built the Audi Connect App, allowing users to lock their cars, set timers and more.
Revolve your app development strategy keeping your end users in mind and align its functionality with your business. If you want to rise above and beyond your competition, teaming up with experts can prove beneficial. Hire experienced mobile app developers in Singapore.