The smartphone revolution is still going strong if you go by the latest data – by 2020, it’s estimated that over 400 billion apps will be downloaded each year. Businesses from around the globe are hiring developers to help craft mobile apps to connect better with their customers, provide useful services to them, as well as to improve revenue generation.
Are you wondering how your organization could build a useful mobile app? Here are some Google-approved techniques that will enable you to do so:
Get Acquainted with Micro-Moments
Google has done a ton of research on how consumer behavior is shaped by micro-moments in our daily lives. This understanding, when applied to mobile apps, can lead to exceptional results. Only brands that manage to satisfy consumers during a micro-moment will survive long-term.
Focus on the Core Function
Users want what they want – and they want it right now (or yesterday). The sole purpose of your application must be to provide a useful service as quickly as possible. That’s why you should focus on the core function of the application and give secondary priority to everything else.
Help Users Get Around Fast
Users will often be moving while accessing your offering, which can hamper browsing. Mobile phones also have small screens, which makes getting around them difficult. It’s important that your application uses the latest best design practices – like minimalist and grid-based design – to help users get around fast. Implementing a useful search feature can also help.
Provide Personalized Recommendations
The more personal your application gets, the more useful it becomes to the user. With the help of machine learning (or AI technology), your product will be able to provide users with personalized recommendations, based on their history/preferences.
Create User-Friendly Forms
Typing on a mobile screen is a bother. If your product contains a form, make sure it’s user-friendly as well as small (take a look at examples provided by the most popular apps in stores). Also, give them the option of transitioning to a PC to finish the process.
Your application will only be as good as the developers who’re working on it. For best results, hire developers who have built dozens of apps for both Android and iOS in the past.