We are in the midst of the Smartphone era. Almost half of humanity owns a smartphone and uses it on a daily basis to browse the internet. The number of smartphone devices has long since surpassed the number of desktop PCs. Research tell us that customers prefer to browse websites on their phones, especially when they’re out and about. Despite all this, many small and medium-sized businesses (SMBs) still don’t run mobile-friendly websites!
If you still haven’t made the shift to responsive (or mobile-friendly) design, here are some reasons why we think you need to do so immediately:
Avoid a fall in Search Engine Rankings
Google’s recent algorithm and policy updates are bad news for non-mobile-friendly site owners. If your pages aren’t optimised for mobile devices, your website will automatically drop rankings. Not only will this result in reduced traffic, but you will also have to pay more for advertisements.
Keep Customers Happy
Over 50% of consumers won’t use a business often, even if they like it, if it isn’t mobile-friendly. A significant majority will never recommend the company to their family and friends if it doesn’t care about mobile users.
Find Local Customers
According to research, over 75% of all people who search for an item on their phone will visit a local shop/business within a day. A majority of search engine queries are location-based. Google displays local businesses prominently for location-based searches.
Take Advantage of the Mobile Shopping Trend
The mobile shopping phenomenon has taken the online retail world by storm. A respected marketing researcher tells us that approximately 50% of all online sales will originate from smartphone devices by the year 2020. If you want to make money by selling products and services online, you need responsive design.
Keep Up with Competitors
Finally, about 40% of all website visitors will immediately abandon a site and head over to a competitor’s if it isn’t mobile-friendly. That’s a very significant amount. What that does is indirectly feed your opponents with leads that should rightfully be yours.
Our Openwave Mobile App Development Team says, Sites that don’t support responsive design are sinking fast. If you want to make your business future-proof, It’s time to embrace responsive design from.