It’s no longer enough to have a web presence just in the form of a website or a social media account – you need to get your business a Mobile App just to stay in the competition. An increasing number of people now shop or browse online exclusively through their smartphones, and most of the time users spend on their smartphones is spent using various apps.
Here are some reasons why you need to get an application for your small business:
An app improves brand recognition
Businesses that don’t have an app lose points in a customer’s eyes as compared to businesses that do. Getting an application will give a boost to your brand’s name in the market. It is also a marketing channel where you can give information to your customers about your various products and services. The users will be able to access your product details – like product info, price, specifications and the like – in a convenient place.
You can serve customers better through an app’s many features
A Mobile application gives you the ability to serve better, depending on the features it incorporates. For example, user will be able to create accounts, keep track of purchase history, order online and receive updates. It should also helps to locate your business with the help of a geolocation feature.
Keeps your customers engaged and loyal to you
These days, all of us are bombarded with ads no matter where we go. So how do you get your business on the radar of potential customers? A Mobile application lets you keep customer engaged by providing unique and valuable content. You can further improve customer loyalty by offering discounts to returning customers via your app.
What holds most small business owners from getting a mobile application is the cost. These days, some professional developers will build you a multi-platform, feature rich app at an affordable price. You can have an MVP (minimum viable product) at least, that way. While an app won’t save a drowning business, it will help to stand out and serve your customers better. Contact a leading mobile application developer in Singapore!