The times of lining up outside stores to make a purchase are long behind us. It’s an age that’s ruled by eCommerce. Once an arena that was dominated by bigwigs such as Amazon and eBay, space has now opened up doors to small-time and mid-tier retailers who’re deploying their own eCommerce solutions. When the choices were limited, consumers had to choose what was available. But now, with the exponential growth and rapid increase in the number of online stores, making a decision all comes down to picking a website based on its visual appeal, offerings, functionality, and interaction.
With the online retail industry witnessing explosive growth, there’s an equally dynamic change observed on the eCommerce web design and development front. If you want to stay relevant and make sales, then you need to implement these emerging design trends into your eCommerce solution:
1) Mobile Shopping is Catching on
Yes, sales are picking up online – but a majority of them are being made through mobile. Beyond a point, your users will refuse to use a mobile-friendly website and will prefer a mCommerce app instead. Build one now and prep for the future.
2) Mobile Payments is Gaining Momentum
The worst part of shopping on mobile is the tediously long checkout processes. However, with the advent of mWallets and mobile gateways, one-click payments and faster processing of transactions have now been made possible.
3) The Omnichannel Experience
Never limit yourself solely to an eCommerce web solution. Explore other avenues as well. Providing an omni-channel experience wherein a user can access your business either through a mobile, tablet or a PC is a necessity now.
4) Social Selling is Growing
Social media isn’t just a tool for engagement but can rather prove to be effective in improving your sales. Devise a social media marketing plan in line with the latest trends, such as using videos, images or other interactive means to showcase your products, can drive social traffic to your site.
5) Voice Search is Here
Voice search was always there, with Google’s infamous voice search making its debut back in 2002. However, it’s only now that its relevance to eCommerce is being realized. Using voice search can enable shoppers to make quick searches and make the shopping experience easy. Ask your eCommerce development team to incorporate this feature.
If you’re looking to revamp your store or build a new one that’s in sync with the latest trends, hire Openwave, the leading eCommerce development company in Singapore.